Filed under: Hip-Hop News, Side Gig, Fashion
Gino DePinto for AOL
"We're working on our own brand but I really want to stay away from that whole hip-hop cliche -- 'he's a rapper turned fashion designer, turned actor turned property developer," Tempah explained on 'The Breakfast Show.' "I want people to walk into a shop and not immediately think 'Tinie Tempah,' but think 'that's a nice shirt' or 'that's a nice tee."
Source: http://www.theboombox.com/2011/02/22/tinie-tempah-launching-clothing-line/
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